Impact Background

AIMED FORCE.
HIGH IMPACT.

You stay in the spotlight. We do the dirty work that drives real outcomes.

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Impact in the trenches

These stories show the power of structured thinking, clear metrics, and operator-level execution.

Strategic repositioning

Strategic repositioning to save the business

Challenge:A legacy market data platform was bleeding clients and slowly drifting into irrelevance. Usage was shallow, churn was climbing over 50%, and key accounts were questioning the core value. With no clear positioning and fragmented use cases, the business was becoming unsellable.

Engagement:We led a full strategic and operational repositioning initiative. Conducted over 30 client interviews, redefined core value proposition, and rebuilt the narrative and the brand from problem-outcome positioning. Transformed product focus from generic data feeds to market intelligence that served logistics, risk management, and trading teams.

Outcome:
  • •Revenue turnaround achieved in under 3 months
  • •Doubled average account usage within 6 months
  • •Uplifted retention from <50% to over 80%
  • •Signed the first Enterprise contracts with market leaders
  • •Enabled first successful enterprise renewals in 12+ months
Industrial setup

Industrial setup that secured a 6-figure investment

Challenge:A founder-led project aimed to launch a manufacturing operation in West Africa, but lacked structure, a credible plan, and investor-ready materials. Expectations from local financiers were high, timelines were short, and no governance or operational model was in place.

Engagement:Led the full design and structuring of the business plan, shareholding framework, and governance roadmap. Orchestrated the incorporation process, built the financial model from scratch, and sourced qualified Board members, including technical experts and independent non-executives. Negotiated with government officials to obtain subsidies and built a pipeline of prospects with engagement letters.

Outcome:
  • •Closed upper 6-figure round from international investors
  • •Fully structured governance and Board in place
  • •Secured subsidized industrial land
  • •Construction of the industrial site officially launched
Fundraising success

Raising $2M Pre-Series A in a downturn

Challenge:Securing a significant raise during the COVID crisis and a global VC downturn was already uphill. But this deal came with extra complexity: a fractured shareholder base with over 10 parties, all with different agendas, rights, and exit expectations.

Engagement:We led the end-to-end fundraising process over several months. Rebuilt the equity story, structured the round mechanics, and personally negotiated with each shareholder to align terms. Brought together a strategic mix of investors: a major industrial player, a top-tier shipping entrepreneur, and a respected venture capital firm.

Outcome:
  • •Successfully raised $2M in a highly adverse market
  • •Unified cap table post-negotiation across 10+ shareholders
  • •Brought in 3 value-add investors, balancing industrial, financial, and strategic value
  • •Increased the company's valuation by 4x

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